Africa Works is the slogan created by Fabrica for the ad campaign that will be put on billboards all over the world to celebrate the Senegalese entrepreneurs who received help from Birima (a micro-credit program started by singer Youssou N’Dour) to start their own small businesses. Benetton gives its financial support for the program.
The ads feature some of these Senegalese entrepreneurs whose businesses include textile trading, mobile toy stores, domestic appliance sales, carpentry and welding.
Here are the images for the Africa Works ad campaign. I so love Benetton more! (Images are in hi-resolution.)
I think it's really great that they help these people find livelihood to support themselves. Seeing these pictures made me feel all warm and fuzzy inside :) To know more about Africa Works, visit their official site here.